Mobile advertising is clearly here to stay and it's absolutely huge, consumers have announced their intentions by flocking to mobile, and advertisers have no choice but to follow.
India is among the top fifteen emerging markets that account for more mobile subscriptions than the rest of the world combined and this trend will continue over the next five years.
Availability of low-cost, feature-rich mobile phones, mobile Internet and multimedia-capable handsets are the key driver of mobile data services growth in India.
It is expected by Informa Telecom & Media that India and china will have around 730 million mobile Internet users by 2014 (currently around 300 million); this shows the reach that mobile marketing will have.
Currently CPM or impression based cost structure is most commonly used type worldwide.
So now is the time to jump on the band wagon and reach the millions of consumers out there who can get you huge revenues!