Social Media Optimization
Everyone today knows the power of social media and is adapting social media marketing as their integral marketing strategy, encouraging employees and clients to actively participate in online conversations about the brand; but all these efforts will not show results until your audience is listening and then is joining you in the conversation.
Audience can't be a part of your online conversations if they can't find you. Social media optimization helps your social media presence to be seen on search engines, so if someone is looking for you or related product or service can see your social profiles and pages and can connect with you easily.
SMO boosts your social media marketing efforts and leverage them on search engines and gives you a wider reach and eventually better engagement and connect.